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Advertising Projects

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Levi Strauss & Co.

I developed a campaign concept for Levi Strauss & Co., building a strategically grounded big idea that aligns with the brand’s heritage and voice. The work blends thoughtful positioning with creative execution designed to feel true to Levi’s.
 

Levi’s, if you’re reading this — I’ve got the words you didn’t know you needed.

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Burger King

A strategic brand exploration for Burger King focused on data-informed positioning and a clearly defined creative direction. The project includes audience insights, a detailed brief, and a campaign solution built around a focused brand challenge.

Patagonia

A comprehensive campaign concept for Patagonia rooted in research and brand alignment. The project includes media planning, audience mapping, budgeting considerations, and collaborative creative direction for a cohesive rollout.
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Buhi

A social media strategy developed for Buhi, centered on audience targeting, content themes, and structured scheduling. The work explores demographic insights, ad concepts, and a scalable approach to content execution.
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Kent State

An analytics-focused brand assessment examining media performance, audience behavior, and content engagement. The project distills key insights into clear, actionable recommendations for digital improvement.
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